News editorials are opinion pieces that inform and persuade audiences on a particular topic. They are different from traditional news articles in that they present a subjective viewpoint supported by research, analysis and rhetorical strategies designed to engage and influence the audience.
The four main types of News editorials are: Op-Eds: Short for “opposite the editorial page,” op-eds are opinion articles contributed by outside writers and offer a perspective separate from the publication’s editorial stance. They are the most widely used form of News editorial.
Commentary: Written to provide analysis and interpretation of news events, commentary often combines factual reporting with the author’s opinions and insights. An example of a commentary would be an article about a recent political scandal, economic crisis or other social or environmental issue.
Interpretation: An interpretation editorial identifies and explains the meaning or significance of a current event or issue. This type of News editorial can be found in a variety of media outlets, from news reports to feature stories.
Appreciation: An appreciation editorial recognizes someone or something, and can be found in a wide range of media outlets from newspapers to magazines. This type of News editorial is more light in nature than the other three types.
Developing thought-leadership pieces and other forms of editorial content can be a powerful way for organizations to connect with their audiences. These types of articles can be leveraged on company blogs, shared on social media platforms and included in email newsletters to drive engagement and deliver value to audiences. Moreover, editorial content can also be used as the subject matter for live events and webinars that help to educate and attract new audiences.