Sports coverage is the process of broadcasting or reporting on sporting events, teams, and players. It encompasses national, local, and international media outlets and is found on television, radio, online news sites, and social media platforms. The advent of new technology has transformed the landscape of national sports coverage.

The media covers more than just statistics and game performances; it delves into the personal lives of athletes, creating a narrative that extends beyond the playing field and shapes their public personas. From inspiring success stories to overcoming adversities, sports media provides athletes with a platform to share their journeys, humanizing them in the eyes of the audience.

Sports media also focuses on the dramatization of sports events, infusing them with excitement and conflict to draw viewers in. This is often done in order to sell ads and attract a wider audience, as well as to boost ratings for the program.

In addition to focusing on the action, sport media also discusses extra-game aspects such as crowds, venue, and the atmosphere of the event, as well as interviewing athletes and spectators. This commentary is often enhanced with the use of new technologies such as instant replay, reverse angle views, and stop action, allowing viewers to experience the game as if they were in the stadium.

However, the proliferation of sports media can lead to ethical concerns, such as tabloid sensationalism, which prioritises sensational headlines and gossip and may negatively impact athletes’ confidence and performance. Excessive media attention can also be distracting for athletes and cause them to lose focus on their goals, thus leading to a decline in team or individual performance.