Identifying trending topics and doing effective industry research can add value to your writing and help you stand out as a freelance writer. But, it’s important to be selective about which trends you choose to write about. You don’t want to jump on every trending bandwagon, or you may end up sacrificing your own voice in the process. Using tools like Google Trends and YouTube’s ‘trending videos’ section can help you stay on top of the latest trends in your niche.
YouTube’s ‘trending videos’ feature showcases a curated list of popular videos in your niche that are growing in popularity, based on a number of criteria, including viewer engagement, location, and search terms. This is a great way to find content ideas that can help you stay ahead of the competition and create video content your audience is craving.
Trending topics can include anything from pop culture fads, celebrity announcements, TV premiers and social concerns to breaking news and viral content. They can also be specific to your industry, such as technology upgradation, software or hardware innovations, healthcare and more. Trends tend to have a short lifespan, often only lasting a day or week before they lose momentum.
Taking advantage of trending topics can be an effective strategy for ecommerce businesses to generate engagement, awareness and brand loyalty. But, be sure to adapt trending topics in a way that fits your niche and maintains the trust of your viewers.