Video has proven to be a strong medium that can deliver your message in a way that written articles cannot. According to Statista videos have reached 92% of internet users worldwide – far exceeding the reach of traditional print and radio. Social media platforms like Instagram, YouTube and TikTok prioritize video content in users’ feeds, boosting its visibility and impact. This makes it an excellent opportunity for news publishers to expand their audience.
The largest chunk (22% of all channels) of the most popular YouTube news videos are affiliated with a media organization. This includes national TV outlets such as CNN, Fox News or NBC News, and local stations in cities across the country. These channels may focus on specific programs or shows produced by the outlet, or they may have one host recognizable in all of their videos.
The other notable group of YouTube news channels are independent channels run by individual hosts. These channels typically create a specific point of view on a particular topic, aiming to make their opinions clear through their content. They may also present a variety of different viewpoints on the same subject in order to be a well-rounded source of news. This is especially important in a political climate where many viewers look to these channels to get their views on current events.