International trade in the digital era has undergone a significant transformation that affects the way companies operate and interact in global markets. Digitalization, with advances in information and communications technology, allows easier and faster access to various markets, for both large companies and small and medium enterprises (SMEs). One of the main impacts of the digital era is the emergence of e-commerce. Platforms like Amazon, Alibaba, and eBay have changed the way consumers buy goods, creating new opportunities for companies from different parts of the world to sell their products at lower costs. Through e-commerce, small manufacturers can compete with big brands, opening up access to international markets that were previously difficult to reach. Apart from e-commerce, digital technology also facilitates faster and safer payment methods. Digital payment systems, such as PayPal, Stripe, and blockchain-based payment methods, enable more efficient cross-border transactions and reduce the risk of fraud. Companies can now carry out transactions in multiple currencies with ease, supporting more stable international trade. However, international trade in the digital era also faces challenges. One of them is the issue of cyber security. With the increasing volume of online transactions, companies need to protect customer data and financial information from potential hacker attacks. Investments in cybersecurity are critical to gaining consumer trust and maintaining business integrity. Regulation also plays an important role in digital international trade. Different countries have different rules regarding taxes, data protection and legal compliance. Companies operating internationally must understand and comply with the regulations that apply in each market to avoid legal problems that could harm the company. In a marketing context, companies can now leverage digital analytics tools to better understand consumer behavior. Data collected from online interactions allows companies to identify market trends, preferences and needs. This more personalized and data-driven marketing approach increases the chances of conversion and customer loyalty. Additionally, digital marketing technologies, such as SEO (Search Engine Optimization) and social media marketing, allow companies to reach a wider audience more cost efficiently. A user-friendly website structure and content optimization can increase visibility in search engines, attract more visitors and drive sales. International trade in the digital era also provides the opportunity to collaborate with global partners more easily. Collaborative platforms enable companies to share resources and knowledge, increasing operational efficiency and product innovation. This growing business network helps companies to adapt more quickly to market changes. Sustainability is also a major concern in international trade today. Consumers are increasingly aware of the environmental impact of the products they consume. Companies are required to practice better social and environmental responsibility, such as reducing carbon footprints and implementing circular economy principles. Thus, international trade in the digital era is a complex combination of opportunities and challenges. Adoption of innovative technology that is responsive to changes in regulations and consumer preferences is the key to developing in an ever-changing environment. Companies that are able to adapt and utilize digital resources will have a significant competitive advantage in an increasingly integrated global market.