Social media news trends are ephemeral content types that capture a widespread audience’s attention, including discussion topics, memes, and short-form video. As they evolve quickly, it’s essential for marketers to stay informed so that they can create relevant and engaging content that aligns with their audiences’ interests.
A growing number of brands are stepping away from trending topics to embrace their own voice and prioritize meaningful connections with their audiences. This shift has been fueled by calls for social media detoxes and digital minimalism, as well as the popularity of initiatives like National Day of Unplugging.
Brands that prioritize authenticity are able to connect with their audiences on a deeper level and foster lasting loyalty. As such, they’re able to stand out from the competition and thrive.
Trends can be a powerful tool for marketers, but it’s important to be aware of the pitfalls that can occur when participating in a viral trend. For example, if you jump on a trend that has already been oversaturated, it could damage your reputation by appearing cynical and inauthentic.
Instead of jumping on the bandwagon, try creating a unique spin on a popular trend to make it your own. This can be as simple as adding a hashtag or using a creative prompt. Or, you can encourage your followers to contribute to the conversation by asking them to share their own interpretation of the trend.