Media spotlight is when the media gives attention to a particular subject or issue. This is usually done for a reason. For example, if there is a new study or research, then it may be the media’s way of giving recognition to that work. This type of publicity can also lead to invitations for speaking engagements, and can help with faculty promotion.
Similarly, if there is an ongoing crisis like the nuclear crisis in Fukushima, the media may give it little coverage, because it is not relevant to the people who live there. This can give the impression that the situation is resolved. In reality, that is not true.
For example, if your company hires an intern who has been great at helping other employees, then you might want to shine a spotlight on them. This shows that the company values its employees and rewards good behavior. It can also boost morale, and help you attract top talent to your organization.
You can share employee spotlights on your internal communications platforms, such as your employee communication app and company intranet. You can also include them as a regular segment in your company newsletter. Make sure that you add captivating visuals and links to the full spotlight articles to encourage clicks and engagement. Ideally, have managers or executive leaders personally congratulate and thank the employees who are being highlighted. This creates a sense of appreciation and makes the recognition more meaningful.