News editorials set a publication’s official stand on an issue, support or challenge the status quo and attempt to sway those outside of its core readership. They also establish the tone of the publication and reinforce good writing and editing standards.

Generally, an editorial will disagree with the status quo on a particular topic in a balanced and well-researched way. But it can also agree with the status quo and present an argument in favour of that point of view.

Writers are often freelance writers who pitch ideas to the editor, but it is equally common for a publication to commission an editorial piece from its regular contributors or thought leaders. Whatever the source, a good editorial must be contemporary without being populist, and it must always offer fresh perspectives and insights that will engage readers with its subject matter.

There are several types of News editorials. Explain or interpret editorials are popular and are typically used to clarify issues that have been misunderstood, or provide background information on topics. School newspapers for example use this type of editorial to explain new school rules or a specific student-body effort such as a food drive. Criticize editorials constructively criticize actions, decisions or situations and suggest solutions to the problem identified.

Tributary editorials are more personal in nature and usually focus on praising an individual or organization, highlighting their positive qualities or contributions to society. These editorials are a form of public relations and are an important part of the news media’s role in promoting positive aspects of our society.