Online news services are a great way to keep up with current events and stay informed on important issues. These services can be accessed through multiple devices including computers, tablets, and smartphones. Online news services often include features like videos and pictures to enhance the content. The main advantage of online news is that it is updated instantaneously. This means that you can get the latest news on any event happening anywhere in the world. It also encourages visitor participation and communication by allowing people to discuss posts, comment on accounts, take part in polls, and connect with journalists and other viewers through social media sites. Another benefit of online news is that it is environmentally friendly as it eliminates the need for newspaper manufacturing and transportation.
However, a growing number of people are worried about what is real and what is fake on the internet. Across markets, around six in ten are concerned about the credibility of online news sources. While this is partly due to the recent political scandals surrounding Facebook and X, it is also because of declining trust in traditional news brands.
This is not helped by the fact that a large proportion of people still prefer to start their news journey with search, aggregators or other portals. As a result, news publishers continue to face falling referral traffic and are struggling to grow their audience base among those not currently subscribing. Across all markets, only two in ten non-payers say they are willing to pay the equivalent of a full price subscription for online news.