A Live news feed is a real-time news article that can be viewed and engaged with. They often include photos and videos and are available on TV networks, websites and streaming services. Typically they can be categorized as breaking news which covers fast-developing events or feature stories which delve deeper into a particular subject matter or issue. News feeds can also be organic based on people’s interests or can be sponsored meaning a brand has paid to have content in their news feed based on the relevance of the article to that specific audience.

The first step to setting up a Live news feed is creating a new News Item. Give the News Item a title, then add the content. You can use the same content elements such as images, text, tables, buttons, dividers and files that you would normally use when creating a news block.

Once you have added the content, it is important to set up the rules for how your News Item will be displayed and who should see it. If you are creating the News Item to be used in a specific Newsfeed, choose that Newsfeed from the dropdown menu and then set the audience rules as per usual.

It is important to remember that these rules apply only to accessing the News Item in Messenger and not to how they are shared externally. This is because a customer may be matched to more than one Newsfeed at a time, so it’s possible that they will see a News Item from one Newsfeed when they visit the other.